Kapwing vs Pictory
A spec-by-spec comparison of Kapwing and Pictory: pricing, free tier, clip length, resolution, watermark, commercial use and API access.
Key differences
- Kapwing is cheaper to start: $24/month vs $29/month for Pictory.
- Kapwing has a free option; Pictory requires a paid plan.
- Free tier: Kapwing — 10 credits, 720p exports up to 4 min, 30 export min/month, watermarked; Pictory — 14-day free trial: 300 credits, 3 videos, 720p, Pictory branding.
- Max length: Kapwing — Exports up to 120 min on paid plans (4 min on Free); Pictory — Editor projects up to 60 min (Starter) / 180 min (Professional, Teams); script/URL-to-video up to 30 min.
- Max resolution: Kapwing — 4K; Pictory — 1080p.
- Kapwing is strongest at editing; Pictory at text to video.
| Kapwing | Pictory | |
|---|---|---|
| Pricing | Free plan · from $24/mo | from $29/mo |
| Free tier | 10 credits, 720p exports up to 4 min, 30 export min/month, watermarked | 14-day free trial: 300 credits, 3 videos, 720p, Pictory branding |
| Max clip length | Exports up to 120 min on paid plans (4 min on Free) | Editor projects up to 60 min (Starter) / 180 min (Professional, Teams); script/URL-to-video up to 30 min |
| Max resolution | 4K | 1080p |
| Watermark on free plan | Yes | Yes |
| Commercial use | ||
| Developer API | Yes | |
| Open source | No | No |
Kapwing is a browser-based, collaborative video editor with AI tools for auto-subtitling, translation, text-to-speech, dubbing, lip sync, silence removal and resizing. Teams share a workspace with brand kits and real-time co-editing. It fits social media managers, educators and small marketing teams.
- Pro plan exports 4K up to 2 hours with no watermark
- Real-time collaboration and shared brand kits
- Auto-subtitling up to 1,000 min/month on Pro
- Free projects deleted after 3 days of storage
- No free trial of paid plans
- Voice clones and lip sync need Business ($50/mo annual)
Pictory converts text sources such as scripts, blog URLs, PDFs and PowerPoint files into videos with stock footage, AI voices and automatic subtitles. It also offers transcript-based editing, highlight clipping, avatars and access to generative models like Veo 3.1. It is aimed at marketers, trainers and educators who need volume without editing skills.
- Getty Images and Storyblocks stock included on every plan
- Exports subtitles as .srt, .vtt or .txt
- Separate developer API for automated video creation
- Maximum export resolution is 1080p
- No permanent free plan, only a 14-day trial
- API access is not included in standard plans
Specs last verified 2026-10-23 (Kapwing) and 2026-10-23 (Pictory). See each tool page for sources.